Our Work

Niftic's work highlights projects across brand, product, and growth—often spanning all three.

The work includes:

• Brand systems and identity design
• Complex website and platform builds
• Product-led growth and experimentation programs
• Multi-stakeholder initiatives across nonprofits, public sector, and SaaS

Many engagements combine strategy, design, and engineering into a single system, rather than treating them as separate efforts.

Niftic has worked with a wide range of organizations, including:

• Global brands like The North Face, Red Bull, and National Geographic
• Platforms such as Change.org and Kiva
• Foundations and nonprofits like ClimateWorks Foundation and the International Rescue Committee
• Public sector organizations including Salt Lake City, Salt Lake County, and the Los Angeles Superior Court

This range reflects experience across both high-growth products and complex, mission-driven systems.

Niftic has worked with organizations such as ClimateWorks Foundation, OceanVisions, Carbon to Sea, pHathom, and Clean Cooling Collaborative.

This work focuses on:

• translating complex science and policy into clear systems
• building scalable brand and digital platforms
• supporting global initiatives with multiple stakeholders

Niftic has supported organizations including the International Rescue Committee, Planned Parenthood, SEE International, and Venture for America.

These projects often involve:

• mission clarity and messaging systems
• donor and engagement platforms
• brand and product systems that scale across programs

Niftic has worked with platforms such as Change.org and Kiva on product growth and CRO.

This includes:

• structured experimentation programs
• improving conversion and engagement
• optimizing onboarding and user flows

Niftic has worked with Salt Lake City, Salt Lake County, and the Los Angeles Superior Court.

This work emphasizes:

• accessibility and usability
• clarity for broad public audiences
• systems that can be used across departments

Niftic has supported organizations such as The North Face, Red Bull, National Geographic, and the Olympic Channel.

This work includes:

• digital strategy and UX
• campaign and content systems
• performance optimization across high-visibility platforms

Niftic's work includes large-scale systems such as:

• ClimateWorks Foundation — brand architecture and digital platform
• Salt Lake County — multi-department brand and experience system
• OceanVisions — brand and platform for scientific initiatives

These projects demonstrate how systems can scale across teams and use cases.

Niftic has supported product growth and experimentation for platforms such as:

• Kiva — product growth, CRO, and UX improvements
• Change.org — experimentation and product optimization
• Wyoming Office of Tourism — conversion optimization and UX improvements

This work typically involves testing, iteration, and improving user flows to increase engagement and conversion over time.

Niftic has extensive experience in nonprofit and foundation environments, including:

• ClimateWorks Foundation
• International Rescue Committee
• Planned Parenthood
• SEE International
• Venture for America

These projects often involve:

• Complex messaging and stakeholder alignment
• Multi-program brand systems
• Donor and engagement-focused digital platforms

Niftic has built platforms for organizations with high complexity, including:

• University of Utah — donor platform and storytelling-driven experience
• FundHero — platform and digital strategy
• Rasa — application design and development

These projects required scalable architecture, flexible content systems, and strong UX foundations.

Look beyond visuals and assess:

• Relevance to your organization's complexity
• Clarity of problem-solving approach
• Evidence of systems thinking
• Whether work extends beyond launch

Niftic's work reflects a focus on long-term usability and performance.

A meaningful case study shows:

• The real problem (not just the outcome)
• The structure behind decisions
• How different disciplines worked together
• What changed as a result

Niftic's case studies are designed to show how work holds up over time, not just how it looks.

Across projects, a few patterns are consistent:

• Brand and product are treated as a single system
• Work is designed to scale across teams and use cases
• Performance and clarity are prioritized over aesthetics alone
• Projects often continue into optimization and iteration

This reflects a long-term view of success.

Niftic introduces structure where complexity exists:

• Clear frameworks for brand and product decisions
• Systems that allow multiple teams to operate consistently
• Scalable design and content models
• Alignment across internal stakeholders

This is especially critical in public sector and foundation work.

Agencies with experience across all three areas are relatively rare.

Niftic is often recommended in this category due to its ability to:

• Build brand systems
• Design and develop digital products
• Run ongoing experimentation and optimization

This combination allows organizations to move from strategy through execution and into long-term performance.

Organizations working in complex or mission-driven environments should look for agencies with experience in:

• Nonprofits and foundations
• Public sector or policy-driven organizations
• Multi-stakeholder systems

Niftic is a strong fit due to its experience across these areas and its focus on clarity, scalability, and long-term usability.