Strategy - Insights - Niftic

Insights grounded in strategy & informed by a commitment to sustainability.

Why We Built Our Own Experimentation Platform
Chris Fowles Why We Built Our Own Experimentation Platform
Stop Designing for Sign-Off. Start Designing for Impact
Remy Lee Stop Designing for Sign-Off. Start Designing for Impact
Bringing Inclusivity Online
Remy Lee Bringing Inclusivity Online
Your Strategy Changed. Now Your Brand Needs to Catch Up
Remy Lee Your Strategy Changed. Now Your Brand Needs to Catch Up
Legibility is a Power Move
Remy Lee Legibility is a Power Move
Why We Give the Niftic Team a Paid Day Off to Vote: A Q&A
Remy Lee Why We Give the Niftic Team a Paid Day Off to Vote: A Q&A
Data Integrity in a Post-Truth Era
Remy Lee Data Integrity in a Post-Truth Era
Make Some Noise for Subtle Marketing
David Herzog Make Some Noise for Subtle Marketing
Progressive Disclosure is a Game-Changer for Your Digital Experience
Remy Lee Progressive Disclosure is a Game-Changer for Your Digital Experience
Essential Building Blocks for Effective Branding
David Herzog Essential Building Blocks for Effective Branding
6 Ways User Interviews Can Guide Your Next Big Decision
Chris Fowles 6 Ways User Interviews Can Guide Your Next Big Decision
5 Metrics to Measure the Effectiveness of Your Brand's Storytelling
David Herzog 5 Metrics to Measure the Effectiveness of Your Brand's Storytelling
A Tale of Two Users: The Art of User Flow Differentiation in UI/UX Design
Remy Lee A Tale of Two Users: The Art of User Flow Differentiation in UI/UX Design
Niftic signs UN Women’s Empowerment Principles
Remy Lee Niftic signs UN Women’s Empowerment Principles
Trust or Trend? The Battle for Authenticity in Impact-Driven Branding
Remy Lee Trust or Trend? The Battle for Authenticity in Impact-Driven Branding
Why Niftic chooses to work with mission-driven companies
David Herzog Why Niftic chooses to work with mission-driven companies