Kx Advisors
Brand Strategy, Visual Identity, UI/UX Design, Engineering
Healthier strategies & growth for healthcare.
![Healthier strategies & growth for healthcare.](/images/kx-advisors/feature.png)
Recognized as a “Best Consulting Firm for Healthcare Consulting” 2011–2020 by Vault, Kx Advisors is a modern strategy consulting firm supporting pharmaceutical, medical device, and health IT companies grow. Previously under Kaiser Associates Healthcare, the team had a bold vision for the breakaway brand - a nod to “℞” with an homage to the previous parent company, and needed a visual style that disrupts the status quo of global healthcare consulting firms.
Niftic created a brand strategy and visual identity to position Kx Advisors as a leader in the industry - both bold and modern, and friendly and trustworthy - reflecting the values of the company to deliver pragmatic and data-driven strategy solutions through high-touch and personalized experiences.
A logo as fresh and differentiated as the team.
The Kx Advisors brand is memorable and modern through bold design concepts such as color-blocked overlays and trended photography; all the while, maintaining a sense of professionalism required for a trustworthy b2b brand boasting such a high level of subject matter expertise.
A Photo Style as Custom as the Kx Customer Experience
We chose a bold approach in photography that embodies a look and feel unlike any others in the healthcare consulting space. We wanted to bring the signature ‘x’ marque to life in a deep, interactive way, choosing modern photo styling and art direction to bring consistency and memorability to the brand.
A Responsive Symbol
Tailored and high-value solutions created for each client individually is one of Kx Advisors’ key differentiators. The responsive symbol is a tribute to that work philosophy. It speaks to Kx’s ability to adapt quickly and look at challenges in a new light and evolving strategies quickly to drive the market.
Client
Kx Advisors
Discipline
Brand Strategy
Visual Identity
UI/UX Design
Engineering
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A bold, dynamic logo incorporates color-blocking elements and embodies a differentiated look while maintaining professionalism and history.
Learn about this project’s strategy![Kx Advisors](/images/kx-advisors/01.png)
![Kx Advisors](/images/kx-advisors/02-desktop.png)
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“Strategically-aligned creativity is something that they are really good at.”
—Bob Serrano, Senior VP of Kx Advisors
![Kx Advisors](/images/kx-advisors/03-1.png)
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![Kx Advisors](/images/kx-advisors/03-3.png)
Secondary user actions through share and donation asks follow up the unique short film experience.
![Kx Advisors](/images/kx-advisors/04.png)
We opted for a 2-column website layout for ease of navigation and an approach designed for content expansion and flexible use.
![Kx advisors](/images/kx-advisors/05.png)
We incorporated the symbol into the digital experience in a responsive and expressive way, through evolving patterning and animated design accents.
![Kx advisors](/images/kx-advisors/06.png)
Modern art direction and photography brings the signature brand mark to life in a deep, interactive, and memorable way.
![Kx advisors](/images/kx-advisors/07.png)