Growth strategies that help amplify local voices and create lasting community change

Change.org is one of the most influential social platforms in the world, helping people create and sign petitions on a variety of social, political, and environmental issues. With over 500 million users and hosting over 4000,000 campaigns every month, Change.org empowers users to take action and drive change in their communities. 

Our long-term partnership for continued growth

As a preeminent product-led growth consultancy, our ongoing work with Change.org has helped the organization achieve sustainable growth through customer-centric product development. We leverage proven frameworks and methodologies to design experiments and use key business metrics to measure the impact of product improvements. By applying these frameworks, the platform can help more people around the world drive meaningful change.

We work closely with multiple product teams at Change.org, finding opportunities for platform improvement through strategic growth. This involves conducting user research, analyzing user behavior data, and identifying pain points in the user journey. Based on this research, we offer recommendations on product improvements to increase user engagement and improve key business metrics, including Amplification, Monetization, and Membership Revenue.

Niftic’s strategy, design, and development teams continuously test product and experience improvement efficacy utilizing A/B and multivariate testing. Our experience in tools such as Optimizely allows us to build out the experiments and measure the impact of the product improvements on user engagement and key business metrics.

An example of optimization through experimentation: to improve Social Amplification, we designed various experiments to test the effectiveness of social media referral incentives, new product layouts, messaging and more. Similarly, to improve Monetization, we designed experiments to test the effectiveness of social proof tactics, frictionless payments, new payment methods and more. Finally, to improve Membership Revenue, we experimented with churn reduction, new entry points for membership asks and more.

The result is a more user-friendly platform that is able to attract and retain more users, ultimately creating more positive change across the world.