Clean Cooling Collaborative
Brand Strategy, Visual Identity Design, UI/UX Design, Engineering
A brand to raise awareness & transform the cooling crisis.
The Clean Cooling Collaborative’s (CCC) mission is to transform the cooling sector, reducing greenhouse gas emissions and making efficient, climate-friendly cooling accessible to all. CCC works to place cooling on the global agenda by catalyzing organizations, companies, and governments to bring efficient, climate-friendly cooling policies, financing, and technology solutions to the world.
In order to achieve this, CCC enlisted the help of Niftic, to craft the visual identity design, and digital experience through web strategy, design, and custom engineering.
The design language used for the CCC brand combines a sense of urgency with logical arguments in order to convey the importance of tackling the cooling crisis. Our UI/UX design approach takes into consideration a global in perspective, emphasizing the impact of the crisis on a worldwide scale. Progressive disclosure techniques are used to guide viewers through the narrative of the website, allowing for intuitive use and better information conveyance.
Client
Clean Cooling Collaborative
Discipline
Brand Strategy
Visual Identity Design
UI/UX Design
Engineering
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Raising the alarm signals with brand visuals and messaging calls on the urgency that is needed to tackle the cooling crisis. The time to act is now.
Learn about this project’s strategy
The new Clean Cooling Collaborative is inspired by the ClimateWorks Foundation Brand.
Varying brand elements such as Type, Colour Palette and designs elements inspire the new Clean Cooling Collaborative brand and comprehensive brand guidelines to steward brand execution going forward.
Progressive disclosure techniques guide viewers through the narrative, allowing intuitive use and better information conveyance.
Learn about this project’s strategy
Making difficult climate interconnectedness visible through design. The Clean Cooling Collaborative brand’s design language features & combines an immediate alertness with sound, logic based arguments.
A global perspective through clear UI/UX design emphasizes the global impact of the cooling crisis.
