A brand and digital ecosystem to strengthen democratic policymaking

In a world full of division and anger, Democracy Policy Network (DPN) offers a bold vision of a deeper democracy, bringing together trailblazing thinkers and leaders to create a shared government vision and champion ambitious policies for change. Niftic was determined to bring their commitment to a more democratic society to the forefront and incorporate their mission into their visual identity.

A brand that symbolizes and encourages collaboration

DPN reached out to Niftic to design a brand that could extend more power to more people in more ways. Our design team crafted a brand that blends inclusiveness, honesty, and openness, making it the go-to resource for comprehensive and intuitively packaged policy. The brand's bold sans-serif typeface and gradient of muted blues, reds, and neutral tones symbolize the merging of different voices and perspectives. The hopeful illustrations and bold visuals oppose the anger and drama of today's political landscape, driving us forward with purpose.

The organization's visual design leans into the idea that many unique ideas must come together to create something powerful, bigger, and better.

Building an intuitive digital platform for efficiency and accessibility

At the heart of our digital strategy and platform design is a reverence for intuitive navigation and a modular design approach that allows for flexibility in content while maintaining consistency and trust. All in all, a holistic approach to a multi-audience platform plays a critical role in facilitating policy expansion, fostering collaboration among networks, and providing resources and tools for policy implementation.

Growing the network of collaborators & experts.

DPN is organized around a shared goal — building and advancing an interstate agenda that deepens democracy. It requires a net of collaborators to advance this policy work. Therefore, we not only needed to make the platform easy for experts to collaborate on creating policy kits for lawmakers to put into action, but grow the overall networks, collaborators, and policy experts. We incorporated strategically placed recruitment call outs throughout the application to effectively generate new members to help grow the movement.

Moreover, the platform’s user experience was designed to foster collaboration and engagement among users. The different networks that DPN organizes - the Idea Network, Statehouse Network, and Policy Organizer Network - are all structured to encourage users to connect and collaborate.

Inspiring lawmakers and making policy actionable

The policy kits published by DPN are truly comprehensive, providing lawmakers with ample background, policy elements, precedents, additional resources, and the policy bullpen of collaborators involved. This system gives leaders and lawmakers the right amount of detail to enact change and write robust policies without needing to be an expert in the subject matter.

Our modular system, responsive design, and intuitive information architecture are all crafted to efficiently organize and package policy ideas, making them accessible and useful for politicians across the country, as well as increasing platform engagement and policy impact.

By bringing together diverse voices and ideas, DPN is creating a shared vision for a deeper democracy and empowering lawmakers to enact real change. With a comprehensive approach to policy and a bold visual design, the platform is inspiring hope and fostering collaboration in a political landscape that sorely needs it.