Energizing a movement for clean transportation with a seamless brand and digital strategy

The Drive Electric Campaign (DEC) is accelerating the global transition to 100% zero-emission road transportation, aiming to end the era of the polluting tailpipe and deliver major benefits to our climate, health, and economy. With a $1 billion funding goal to support this transition, the campaign has already crossed the halfway mark thanks to a $300 million commitment announced at the TED Countdown Summit.

To build momentum, DEC needed a brand and digital experience that could match the ambition of their mission. They turned to Niftic to help bring it to life.

Transforming vision into action

Niftic’s challenge was to communicate a bold vision while grounding it in clarity, credibility, and urgency. Based on early discovery and stakeholder insights, Niftic identified three key emotional and strategic pillars that the campaign needed to address across its platform: education, motivation, and inspiration.

The brand needed to inform users with data, excite them with possibilities, and compel them to act—whether they were policymakers, funders, partners, or everyday advocates for clean transportation.

Designing for trust, clarity, and momentum

To build a brand that carried both legacy and vision, Niftic designed a visual identity rooted in the ClimateWorks Foundation’s design language, bringing continuity and credibility to the campaign. A custom logo mark incorporates an electric bolt—a simple but powerful symbol of clean energy and forward movement.

The digital experience was built to be as efficient and energizing as the mission itself. A clean, modern UI elevates key messaging while ensuring information is digestible and user journeys are intuitive. Whether someone is discovering the campaign for the first time or diving deeper into research, the design supports engagement at every level.

Building a platform for growth

To support the campaign’s long-term communications and content strategy, Niftic developed a flexible content management system and custom engineering solutions that make site updates fast and scalable. DEC’s platform is built for progress and designed to grow alongside a movement that’s gaining global traction.

The Drive Electric Campaign now has the tools and presence to scale its influence, rally support, and turn policy and funding into real-world impact. With a powerful new identity and a digital home that energizes and informs, the campaign is ready to drive the world toward a cleaner, smarter transportation future.