Redesigning a platform powering dental advocacy, access, & education

New York State Academic Dental Centers (NYSADC) is a statewide organization working to expand access to oral health care and dental education. By supporting transformative programs, championing DEI in dental education, and informing policy change, NYSADC plays a crucial role in improving public health outcomes for communities across New York.

While their impact was clear, their digital presence didn’t fully reflect the depth or scale of their work. NYSADC partnered with Niftic to rethink their brand identity, messaging, and web experience, creating a platform that could match the momentum of their mission.

A platform that scales with their mission

From fellowships and research to policy briefs and advocacy tools, NYSADC offers a massive library of resources for audiences as varied as students, legislators, academic leaders, and dental professionals. But their old site made it hard for users to find and navigate that content effectively.

Niftic worked closely with the NYSADC team to map audience needs, structure content for clarity, and design a system that’s simple to use—but flexible enough to grow. A card-based layout, thoughtful content strategy, and progressive disclosure techniques help users focus on what matters most, while streamlined search and filtering make resources easy to find and act on.

A modern identity that honors their legacy

Alongside the site, Niftic refreshed NYSADC’s brand identity to reflect the organization’s leadership, equity-centered mission, and forward-looking vision. From a refined logo and custom illustration style to a clean, professional palette and new photography direction, every element was designed to feel trustworthy, educational, and welcoming.

Messaging guidelines were also developed to help NYSADC clearly communicate its mission and amplify the voices of its students, faculty, and partner institutions.

Whether you’re a student applying for a fellowship, a legislator reviewing policy research, or a partner seeking collaboration, the new NYSADC site makes it easier to connect, engage, and take action. With a design system that can adapt as the organization grows, this new platform positions NYSADC to continue leading the charge in expanding dental access, education, and equity across the state.