Shaping the future of dental health inclusivity and accessibility.

New York State Academic Dental Centers (NYSADC) is an inspiring organization working with partners across New York State in expanding oral health care access and education. They promote transformative programs, advocate for diversity, equity, and inclusion in dental education, and are dedicated providing oral healthcare access to all.

We worked alongside the NYSADC team to rethink their website structure and content, crafting a new user experience that clearly communicates the impact, celebrates success of students and faculty, and provides an incredible number of resources - from fellowship programs to research and data to promote policy change across the state.

We used a minimalist design approach and progressive disclosure techniques in our site architecture to craft an experience that is intuitive for various audience types; from partners, to students, to politicians. NYSADC is a wealth of knowledge, expertise, and resources, and the digital experience needed to communicate and grow the resources they provide.

Custom illustration designs we made alongside NYSADC (New York State Academic Dental Centers) for their website overhaul. Minimalist, and artistic, our goal was to create an agnostic character styling for visitors to see themselves in the visuals while maintaining relevance to the important work the NYSADC partners and team are doing in expanding careers in dental medicine & advocating to greater access to oral healthcare.

As a critical source for programs, information, research, and advocacy work, the NYSADC site needed to have a system users are able to quickly search for or find content as well as utilize that content as needed. We introduced both a card-based system, editorial-like styling for search and filtering, and simple page templates for a variety of content needs.

While the digital initiative was the project priority, Niftic saw the opportunity to refine the organization’s mark, incorporate a clean palette, crafted custom illustration styling and photography guidelines that reflect the impact the group has. In addition to a light brand refresh, we built out a set of messaging guidelines to fully capture the ethos, work, advocacy, and dedication of everyone involved.