A powerful story of the world’s most unlikely Winter Olympic athletes

Niftic joined forces with WZRD Media to bring Far From Home to life—a documentary series following six of the world’s most unlikely Winter Olympic athletes as they prepared for the 2018 PyeongChang Games. These athletes, hailing from countries with little to no winter sports infrastructure, trained against the odds with limited support, determined to represent their nations on the world stage.

A brand identity that mirrors the grit and global reach of the film

To support the storytelling visually, Niftic developed the series identity, art direction, and a full suite of brand assets. With athletes representing regions from the Caribbean to the Himalayas, the creative direction was rooted in cultural authenticity and bold determination. A dynamic brushstroke motif and custom typography captured each athlete’s unique journey, nodding to the movement, resilience, and underdog spirit that united their stories.

Extending the reach with a digital-first adaptation

In collaboration with the Olympic Channel, Far From Home was reimagined for Snapchat to better connect with a younger, mobile-first audience. The original film was transformed into bite-sized, vertical clips optimized for on-the-go viewing. Interactive elements—polls, quizzes, and story-driven touchpoints—were added to deepen engagement and invite users into the athletes’ worlds. The highly shareable, immersive experience brought fresh energy to the Olympic narrative and expanded its impact.

Through thoughtful creative direction and strategic adaptation, Far From Home became more than a film. It became a movement that celebrated ambition, resilience, and the global spirit of the Olympics. The partnership between Niftic, WZRD Media, and the Olympic Channel proved that bold stories paired with intentional design can connect deeply across cultures and platforms.