Infusing digital and brand strategies with immersive storytelling to amplify nonprofit impact

SEE International’s latest short film, Second Sight, shares a powerful story of vision restored and lives transformed. To bring this message to a broader audience—and convert that attention into long-term impact—they turned to Niftic.

Niftic partnered with SEE International to launch an integrated digital campaign centered around the award-winning film, focusing on donor acquisition, brand building, and fundraising. Through immersive storytelling, a conversion-optimized digital experience, and a savvy lead generation strategy, the campaign drove both awareness and action.

Strategy built on story and scale

To generate excitement and engagement, Niftic created a gated content strategy, inviting users to unlock exclusive behind-the-scenes footage, interviews, and bonus content by entering their email addresses. This small moment of friction created big results. It elevated the film’s sense of exclusivity while fueling SEE International’s email list with warm, mission-aligned leads.

Niftic optimized the user journey across every touchpoint. From high-impact visuals and scroll-driven storytelling to targeted CTAs and email capture, every element was designed to move audiences from passive viewers to passionate supporters.

Design that drives engagement

A visually rich, intuitive digital experience celebrated the emotional core of Second Sight while making engagement easy. The campaign was optimized for social and mobile-first interaction, reaching audiences where they already were and delivering content that resonated. Calls to action were embedded seamlessly, ensuring users always had a clear next step.

This led to over 700,000 unique impressions across Instagram and Facebook, with an average engagement rate of 8.9%—well above the industry benchmark of 1–2%. But more importantly, SEE International walked away with a campaign that didn’t just tell a story—it built a movement.

By blending emotional storytelling with thoughtful UX and a results-driven strategy, Niftic helped SEE International elevate Second Sight from a short film into a powerful campaign for change. With more eyes on the mission—and more supporters in their corner—SEE International is better equipped to bring a clear vision to communities around the world.