Building impactful digital solutions that help young athletes showcase their talent and compete on a global scale

When ski resorts began cancelling competitions due to unpredictable snowfall and rising costs, The North Face didn’t sit back. They reimagined the future of freeski and snowboard competitions. Partnering with Mountain Sports International, The North Face launched Peak2Park: a first-of-its-kind virtual contest that gave young athletes around the world the chance to compete on their own terms.

Niftic joined the effort to help design and build the digital experience behind the movement—one that allowed anyone, anywhere, to film, upload, and go head-to-head with the best. No ski pass. No travel. Just talent.

Eliminating barriers and unlocking talent

Snow seasons have shortened, travel costs have spiked, and youth access to competitive events has declined. Recognizing these challenges, Niftic collaborated with The North Face to bring the stage to the athlete. The platform allowed skiers and snowboarders to compete by submitting videos of their runs, filmed at their home mountains.

Suddenly, remote riders from across the globe could go up against big-name athletes without ever leaving their zip code.

Film. Upload. Compete.

Peak2Park became a global movement, uniting more than 1,200 athletes from 7 countries and generating over 54,000 online impressions. Through an intuitive upload process and clean user experience, the platform made it simple to participate and thrilling to watch. From terrain parks in Utah to backcountry hits in the Alps, every submission celebrated creativity, grit, and progression.

Niftic’s work on the Peak2Park digital experience helped reshape what’s possible for youth sports. By lowering the barrier to entry and removing geographic and financial hurdles, the campaign created a more inclusive and accessible future for competitive skiing and snowboarding. Peak2Park wasn’t just a workaround. It was a redefinition.