Remy Lee
Strategy + Design
As a founding partner and Director of Strategy at Niftic, Remy helps mission-driven organizations clarify their vision, sharpen their positioning, and build brands that actually move the needle. Her work sits at the intersection of structured thinking, storytelling, and smart design—and has earned recognition like the Deedee Corradini Women’s Leadership Award for her impact on women in business.
Her approach blends structure with creativity, ensuring messaging, visual identity, and experience align to serve a clear purpose. She’s led strategic efforts for global foundations, federal agencies, and advocacy campaigns—shaping brand narratives that have powered Olympic storytelling, international climate initiatives, and large-scale civic platforms.
With a strategist’s mindset and a critic’s eye, Remy works at the intersection of systems thinking and storytelling—bringing clarity to chaos without losing the creative spark. Her process blends analysis, narrative, and structured thinking to help organizations distill complex ideas into purposeful brand direction.
An expert in:
Brand strategy & positioning — helping teams speak with clarity, purpose, and honesty.A beginner at:
Speaking Mandarin. 我的普通话还不是很好，但我正在一点一点地学习。Local L.A. recommendation:
If you’re near Downtown LA, stop by Holbox. Best ceviche around—don’t skip the smoked kanpachi tostada.What book have you most gifted to others?
Four Thousand Weeks by Oliver Burkeman→ A very human book about time, focus, and doing meaningful work—especially good for people balancing ambition with intention.
